austin pets alive
Integrated Communications for Nonprofit Organizations
This campaign was done for the University of Texas at Austin's Integrated Communications for Nonprofit Organizations course during the fall of 2020. The course enabled students to explore integrated communication and branding in a variety of nonprofit settings. The course was designed so that students can examine the strategic, integrated use of multiple communication approaches, including advertising, public relations, social media, promotions, sponsorships, and special events.
This campaign was done for the University of Texas at Austin's Integrated Communications for Nonprofit Organizations course during the fall of 2020. The course enabled students to explore integrated communication and branding in a variety of nonprofit settings. The course was designed so that students can examine the strategic, integrated use of multiple communication approaches, including advertising, public relations, social media, promotions, sponsorships, and special events.
Who is Austin Pets Alive?
Austin Pets Alive is an Austin-based organization and no-kill animal shelter that specializes in designing lifesaving programs to save the the animals most at risk euthanasia.
Austin Pets Alive is an Austin-based organization and no-kill animal shelter that specializes in designing lifesaving programs to save the the animals most at risk euthanasia.
The Assignment
Our team, Doing It Digital Inc., was tasked with the opportunity to create a marketing and fundraising strategy for Austin Pets Alive during the recent COVID-19 pandemic.
Our team, Doing It Digital Inc., was tasked with the opportunity to create a marketing and fundraising strategy for Austin Pets Alive during the recent COVID-19 pandemic.
Dalena Le + Kayla Guzman + Dylan Hall + Jake Sannem + Jackson Senter + Ashley Stluka
Our Presentation
