NUGGS
For Portfolio III, the 2nd of 4 classes within the Texas Creative Sequence at the University of Texas.
The Product
NUGGS are vegan-friendly chicken nuggets engineered with the world’s most advanced simulation nugget technology.
NUGGS are vegan-friendly chicken nuggets engineered with the world’s most advanced simulation nugget technology.
We're Not Chicken
NUGGS are 100% not chicken. Meaning not only are they crispy, tasty, and plant-based but they are not afraid to be bold, daring, and adventurous. NUGGS urges you to give into the curiosity, take a leap of faith, and dive right in.
NUGGS are 100% not chicken. Meaning not only are they crispy, tasty, and plant-based but they are not afraid to be bold, daring, and adventurous. NUGGS urges you to give into the curiosity, take a leap of faith, and dive right in.
AD: Dalena Le + CW: Elisa Gomez
phase 1:
PRINTS
EXPERIENTIAL
OBSTACLE COURSE
NUGGS is creating a pop-up obstacle course experience so that visitors can demonstrate that they're not chicken.
NUGGS is creating a pop-up obstacle course experience so that visitors can demonstrate that they're not chicken.
phase 2:
TV SCRIPTS
phase 3:
PR STUNT
NUGGS is going to takeover news channels and social media sites to deliver a "livestream" breaking news event of the Mars Takeover after the release of the TV Spot.