URBAN ROOTS CAMPAIGN
Advertising & PR Media Planning
This campaign was done for the University of Texas at Austin's Advertising Media Planning course during the fall of 2020. The course was designed to to provide students with a broad-based consumer-centric exposure to media. The course was designed to build up students' critical thinking, discovery, and analytical problem solving skills to create strong and knowledgeable advertising and PR professionals.
This campaign was done for the University of Texas at Austin's Advertising Media Planning course during the fall of 2020. The course was designed to to provide students with a broad-based consumer-centric exposure to media. The course was designed to build up students' critical thinking, discovery, and analytical problem solving skills to create strong and knowledgeable advertising and PR professionals.
Who is Urban Roots?
Urban Roots is an Austin-based organization that utilizes food and farming to transform the lives of young adults and inspire, engage, and nourish the community.
Urban Roots is an Austin-based organization that utilizes food and farming to transform the lives of young adults and inspire, engage, and nourish the community.
The Assignment
Our team, Texas Inventive, was tasked with the challenge of creating a media strategy for Urban Roots in their potential expansion to Birmingham, Alabama.
Our team, Texas Inventive, was tasked with the challenge of creating a media strategy for Urban Roots in their potential expansion to Birmingham, Alabama.
Our Campaign
